The SUNDAY TIMES has reported that the UK governments anti-obesity drive will use shock tactics to hammer the point home. This is in response to a research which showed that most individuals viewed obesity as a vanity problem and that various “unhealthy” foods were not a real problem. However, most people did find that the idea of fatty build-up around bodily organs was disgusting.

The change4life campaign, which began on the 10th November, reminds people of the anti-smoking adverts where people were warned that smoking can cause artery clogging problems.

The campaign has the backing of Cadbury, Kraft, Nestlé, Mars and Coca-Cola as well as 29 other companies who have pledged £200m to the campaign, which the department is describing as a “lifestyle revolution”.

Some supermarkets have slashed prices of fruit and veg, other companies have opened breakfast clubs in deprived areas all to the benefit of the campaign.  

http://www.timesonline.co.uk/tol/life_and_style/health/article5114359.ece